1PX · Conversions API for Meta
Server-side tracking for Commerce7
Tracking active
SETUP PROGRESS 2 of 2 complete
App installed
The app is connected to your Commerce7 store and listening for events.
Connect your Meta Pixel Docs ↗ Pixel 1234567890123
Server-side events are being forwarded to Meta. Check the Event Log to monitor delivery.
Add the website script Docs ↗ Detected on your site
Tells Meta which wines people look at, what they add to the cart and when they start checkout. Each event is sent from the browser and from 1Pixel's server with the same event ID, so Meta counts it once. Paste it once before </body> on the site where your Commerce7 store runs. Add it to the site directly, not through Google Tag Manager. 
<script async src="https://1pixel.dmitru.com/storefront.js?tenantId=demo"></script>
Tracking health Guide ↗ Tracking active
Tracking active
Meta credentials are saved and server-side tracking is enabled.
Your site's own Meta tags Docs ↗ No duplicates
Checked www.example-winery.com (GTM-DEMO123). It only loads the Meta base code, so nothing is counted twice.
All-time tracking
1284
Events sent
1284
Successful
0
Errors
Recent events
5 shown
Purchase Checkout completed
ViewContent Product viewed
Purchase Checkout completed
Subscribe Club signup
AddToCart Added to cart
Pixel & API credentials Saved
Connected: Pixel 1234567890123
Main switch. When off, nothing is sent to Meta. Docs ↗
✓
Found in Meta Events Manager → Datasets → your pixel → Settings, where Meta calls it the Dataset ID. Docs ↗
✓
Events Manager → Datasets → your pixel → Settings → Conversions API → Set up direct integration → Generate access token. Leave blank to keep the saved token. Docs ↗
Copy from Meta Events Manager → Test Events. Only used by the Simulate buttons, so test events show in Meta's Test Events tab. Never added to real orders. Docs ↗
Commerce7 server events
Not sure what to tick? Which settings to use ↗
Untick only if your website's own tag (for example in Google Tag Manager) already sends Purchase to Meta, so each order isn't counted twice. Tasting room orders and Tock bookings still send. Pausing that tag is usually better, because 1Pixel's version carries the order value, the wines and customer details. Docs ↗
An estimate of what a member is worth, for example what they spend in a year. Sent with every club signup, because a signup has no price. Leave blank to send no value (Meta then warns that Subscribe has no value). Docs ↗
Only applies if you use Tock and it's set to Full sync with Commerce7, so bookings become Commerce7 orders (what's that? ↗). On by default: bookings go to Meta as Lead, so your ads can aim at bookings. Untick to send them as Purchase instead, counted with wine sales. Works whether or not Commerce7 reservations are ticked. Wine shop orders are always Purchase.
Sends Tock bookings under their own name instead of Lead, for example TockBooking, so they're kept apart in Meta's reporting. After the first booking arrives, create a custom conversion for it in Meta (how ↗), otherwise ads can't optimize for it. The standard Lead works right away. Letters, numbers, and underscores only. Leave blank to keep using Lead.
Leave this off so 1Pixel sends your Tock bookings. Check your Tock Dashboard's marketing or integration settings for a Meta (Facebook) Pixel ID: if yours is there, remove it in Tock, otherwise each booking counts twice. Tick this only if you'd rather keep Tock's Pixel and have 1Pixel skip Tock. When on, Tock orders are skipped entirely (no Lead, no Purchase) and the two settings above no longer apply to them. Docs ↗
Leaves out the orders Commerce7 creates when it charges club members for a shipment. No ad caused them. Untick only if you want them counted as sales. Docs ↗
Website events (website script)

These only send once the website script is on your public website (step 3 on the Setup tab). Docs ↗

Privacy & consent (website script)
For cookie banners such as Ketch or OneTrust. Website events wait until the banner says the visitor agreed. Tick it only after your developer connects the banner, or website events never send. Orders aren't affected. Docs ↗
For example your agency's pixel. Every live event goes to both. Docs ↗
All changes saved
Simulate events requires Test Event Code Docs ↗
Purchase Wine shop order Send →
Tock Test a Tock booking (Meta Test Events) Send →
Subscribe Club membership created Send →
CancelMembership Club membership cancelled Send →
Lead Tasting room reservation Send →
CompleteRegistration New customer account Send →
Sent. Check Events Manager
Save configuration first

Orders, club, reservation and new customer events work without any of this. Use it to add the website script by hand or to connect the WordPress plugin. Docs ↗

Website script

The same script as step 3 on the Setup tab. Works on any site. Paste once before </body>.

<script async src="https://1pixel.dmitru.com/storefront.js?tenantId=demo"></script>
If another tag already sends PageView to the same pixel, the loader skips its own. Do not run overlapping ViewContent, AddToCart, or InitiateCheckout rules from Meta Event Setup Tool, GTM, or another source. Different event IDs cannot be deduplicated.
WordPress connection

How the WordPress plugin works ↗

  1. Ask us for the 1Pixel WordPress plugin at 7labs@dmitru.com, then install it.
  2. Generate a one-time code below and enter it in WordPress within 10 minutes.
  3. In WordPress, follow the plugin's checklist: it scans the site for other Meta tags, asks you to remove duplicates, tests again, then switches tracking on.
Rotate token asks the site for a new connection key. The old key keeps working until WordPress picks up the new one, so tracking never stops.
Improve your match quality
Server-side events already include hashed customer data. Adding the website script (step 3 on the Setup tab) also captures browser cookies, which improves match quality.
Event log
Last 100 events Docs ↗
Time Meta event Source Commerce7 trigger Ref Status
2026-10-15 04:06:37 Purchase Commerce7 order Commerce7 order webhook Checkout completed #10482 Sent
2026-10-15 03:59:37 ViewContent Website Website script Product viewed ViewContent_7310 Sent
2026-10-15 03:52:37 Purchase Commerce7 order In-store Commerce7 order webhook Checkout completed #10481 Sent
2026-10-15 03:45:37 Subscribe Commerce7 club Commerce7 wine club Club signup CM-2291 Sent
2026-10-15 03:38:37 AddToCart Website Website script Added to cart AddToCart_7309 Sent
2026-10-15 03:31:37 Purchase Tock booking Tock booking synced into Commerce7 as an order Checkout completed #10480 Sent
2026-10-15 03:24:37 Lead Commerce7 reservation Native Commerce7 reservation Reservation created RES-5521 Sent
2026-10-15 03:17:37 Purchase Commerce7 order Commerce7 order webhook Checkout completed Delivered on retry 1 #10479 Sent
2026-10-15 03:10:37 CompleteRegistration Commerce7 customer Commerce7 customer record New customer CUS-8840 Sent
2026-10-15 03:03:37 Purchase Commerce7 order Commerce7 order webhook Checkout completed Club/recurring order excluded per Configuration #10478 Skipped
2026-10-15 02:56:37 InitiateCheckout Website Website script Checkout started InitiateCheckout_7308 Sent
2026-10-15 02:49:37 Purchase Commerce7 order In-store Commerce7 order webhook Checkout completed #10477 Sent
2026-10-15 02:42:37 Purchase Commerce7 order Commerce7 order webhook Checkout completed #10470 Sent
2026-10-15 02:35:37 ViewContent Website Website script Product viewed ViewContent_7298 Sent
2026-10-15 02:28:37 Purchase Commerce7 order In-store Commerce7 order webhook Checkout completed #10469 Sent
2026-10-15 02:21:37 Subscribe Commerce7 club Commerce7 wine club Club signup CM-2279 Sent
2026-10-15 02:14:37 AddToCart Website Website script Added to cart AddToCart_7297 Sent
2026-10-15 02:07:37 Purchase Tock booking Tock booking synced into Commerce7 as an order Checkout completed #10468 Sent
2026-10-15 02:00:37 Lead Commerce7 reservation Native Commerce7 reservation Reservation created RES-5509 Sent
2026-10-15 01:53:37 Purchase Commerce7 order Commerce7 order webhook Checkout completed Delivered on retry 1 #10467 Sent
2026-10-15 01:46:37 CompleteRegistration Commerce7 customer Commerce7 customer record New customer CUS-8828 Sent
2026-10-15 01:39:37 Purchase Commerce7 order Commerce7 order webhook Checkout completed Club/recurring order excluded per Configuration #10466 Skipped
2026-10-15 01:32:37 InitiateCheckout Website Website script Checkout started InitiateCheckout_7296 Sent
2026-10-15 01:25:37 Purchase Commerce7 order In-store Commerce7 order webhook Checkout completed #10465 Sent
2026-10-15 01:18:37 Purchase Commerce7 order Commerce7 order webhook Checkout completed #10458 Sent
2026-10-15 01:11:37 ViewContent Website Website script Product viewed ViewContent_7286 Sent
2026-10-15 01:04:37 Purchase Commerce7 order In-store Commerce7 order webhook Checkout completed #10457 Sent
2026-10-15 00:57:37 Subscribe Commerce7 club Commerce7 wine club Club signup CM-2267 Sent
2026-10-15 00:50:37 AddToCart Website Website script Added to cart AddToCart_7285 Sent
2026-10-15 00:43:37 Purchase Tock booking Tock booking synced into Commerce7 as an order Checkout completed #10456 Sent
2026-10-15 00:36:37 Lead Commerce7 reservation Native Commerce7 reservation Reservation created RES-5497 Sent
2026-10-15 00:29:37 Purchase Commerce7 order Commerce7 order webhook Checkout completed Delivered on retry 1 #10455 Sent
2026-10-15 00:22:37 CompleteRegistration Commerce7 customer Commerce7 customer record New customer CUS-8816 Sent
2026-10-15 00:15:37 Purchase Commerce7 order Commerce7 order webhook Checkout completed Club/recurring order excluded per Configuration #10454 Skipped
2026-10-15 00:08:37 InitiateCheckout Website Website script Checkout started InitiateCheckout_7284 Sent
2026-10-15 00:01:37 Purchase Commerce7 order In-store Commerce7 order webhook Checkout completed #10453 Sent
2026-10-14 23:54:37 Purchase Commerce7 order Commerce7 order webhook Checkout completed #10446 Sent
2026-10-14 23:47:37 ViewContent Website Website script Product viewed ViewContent_7274 Sent
2026-10-14 23:40:37 Purchase Commerce7 order In-store Commerce7 order webhook Checkout completed #10445 Sent
2026-10-14 23:33:37 Subscribe Commerce7 club Commerce7 wine club Club signup CM-2255 Sent
Event sources Docs ↗ 37 live · last 100
Tracked sources
Commerce7 orders
Wine shop & DTC · Purchase
14
Commerce7 reservations
Commerce7 booking · Lead
3
Tock bookings
When Tock syncs into Commerce7 as orders
3
Wine club
Subscribe & cancel
4
New customers
CompleteRegistration
3
Website script
PageView, cart & checkout
10
Filtered & flagged
Duplicates prevented
Repeat deliveries caught before reaching Meta
0
Carts started
Checkout begun, not yet completed
0
Needs review
None seen recently: new Commerce7 event types 1Pixel doesn't map yet
0
Testing & other
Dashboard simulate
Meta Test Events, not live reporting
0
Other
Legacy or unclassified rows
0
Using Tock?

3 Tock bookings tracked. Sent to Meta as Lead.

Summary
1284
Events sent
1284
Successful
0
Errors